To make it easier for you to figure out in which direction to move your promotion strategy in the new decade, we have prepared a list of the main trends for you. Why is it important to follow trends? It’s simple, if you want to advance in social networks, you need to know what works now and what will work tomorrow.

Personalization

As a trend, personalization exists for several years. However, when we talk about introducing it into the global digital space, then things are not so simple.

A key aspect is social media advertising. Social networks have already begun to provide targeting experts with an expanded opportunity for targeting and personalization, which allows you to scroll through the ads to the right people at the right time.

Personalization has already reached such a development that the platform itself understands the type of product you like + shows ads for similar products that may interest you.

Posting time

No more reference to posting publication time. It doesn’t matter when you post – if it’s cool, it will get the necessary coverage. If you see that the coverage is falling, there are a lot of reasons for this, and publication time is not one of them.

No fake activity

We have already talked a lot about why black methods of promotion cannot be used and what it is fraught with. You can’t fool the user so easily, they easily determine the fake activity on your account. And even more so if you cheated the bots to make your page seem more impressive. Along with subscribers, the platform’s algorithms have also become smarter: this year will be a year of hard clearing of fake subscriptions, and if you continue to fake fakes, this can easily become the reason for the ban of your account.

Know other important trends? Send us a message and let’s discuss this together!