Often, a lot of people who want to start their own business are afraid not to be able to effectively manage the company. The first problem the owner is facing is the question ‘how to talk about your new business’? If the company is already operating – ‘how to develop it and attract new customers’? The basis of sales is competent marketing. New business owners may find this difficult. However, we have good news – even a beginner can easily and efficiently sell his/her company’s products.

Identify your unique offer

The first step is to identify your distinctive features and competitive advantages, as well as the opportunities that are available in your industry and can be used in the future.

In any case, you will face such a phenomenon in the market as competition, so take the time to determine what makes you different from other companies. Find out who your main competitors are. Pay attention to how they present themselves to potential customers. Try to be as informed as possible about the state of affairs in your industry. Subscribe to industry publications, read relevant publications, consider participating in specialized events (exhibitions, forums, conferences, etc.). This will allow timely notice of changes and new trends in the market.

Also, you need to determine who your target audience is, what the needs and wants of potential customers are. One of the most common mistakes of a small business is the absolute certainty that you know your consumer without conducting a marketing analysis. Clearly identify the product/service you provide and what consumer problem you are helping to solve. Remember, you don’t have to offer your product to everyone. Your goal is to identify your client, best understand their needs, and find ways to connect with them.

Start talking to your audience

Social networks are a great opportunity to talk about your product and build long-term relationships with consumers. Choose the social networks that have the most potential customers. Facebook, Instagram and LinkedIn have different information formats and different audiences. Think about what content you plan to publish and where the consumer will look for you.

So, you have already chosen one or more social networks, now is the time to publish content. Here, consistency is key. Create a content plan, i.e. a schedule of when and what information, photos or videos you want to post. For example, schedule 3 posts a week. By the way, you can prepare them in advance, which will ensure strict adherence to the schedule. To effectively fill the page, follow these rules: talk about yourself and your business; talk about your customers; talk about the industry in which your company operates.

Regardless of the size of the company, you have several tools at your disposal to help increase sales. Small business owners often act as marketing directors themselves. Do not be afraid, even without education and experience in this field, constantly improving your understanding of the industry and increasing the company’s presence on the Internet, you can effectively shape and develop your brand.