People with the same income can lead completely different lifestyles. Why does someone can buy only the most necessary things, while someone with the same money manages to go on vacation every summer and have savings? The answer is simple enough. Often, we do not notice how money “flows” from our pockets.
When people see a 70-90% discount price tag, they literally lose their heads. I immediately remember that I have wanted to buy such a thing for a long time, so the action is very useful. The problem is that buyers have no idea how much a particular product should cost, and marketers are happy to use it.
The selling chips with a decrease in the overpriced price have not been canceled either. A dress from last year’s $ 1000 collection was hanging, and no one noticed it, but as soon as the price tag appeared on it with a 70% discount and crossed out the old price, the purchase immediately began to seem very profitable.
A sense of value
Apple is a prime example of this. At the moment, there are already dozens of flagships that surpass the iPhone in functionality, camera quality, and adequate price, but people continue to buy Apple products, because, owning it, they feel more significant.
Even 7-10 years ago, the iPhone was indeed a unique smartphone that was worth purchasing for ease of use and status, but now only a well-promoted brand remains from it.
Benefit and pleasure
Effective selling techniques have been around since the 1980s, when the first green wave began. All products were to become dramatically “eco-friendly”, friendly to nature, and beneficial to the body, and the production was to be safe for the environment. Mars’ Balisto brand of chocolate met all the requirements of the time: a healthy product consisting of natural ingredients and covered with chocolate. Its positioning was “benefit from nature,” the commercial featured a farm with a horse and a cart of wheat. The advertisement ended with the words: “Nature has a crispy taste” and “Unusual by nature.” Oddly enough, the brand did not gain popularity among customers.
Then the company decided to change the “history”, the simplest question was asked – why do people buy chocolate? And the answer was found quickly – to enjoy it. After that, “healthy and natural chocolate bar” was transformed into “chocolate with healthy and natural ingredients” and quite successfully. Mars quickly realized that people wanted chocolate first and that natural ingredients would be a nice bonus.
Everyone loves gifts, even if it’s some minor nonsense. Many companies use such sales chips. For example, the Sunight jewelry chain often presents a small silver pendant for a purchase. Mixit cosmetics stores arrange win-win lotteries for customers and give gifts for purchases of a certain amount. And even sellers from Aliexpress put some nice little things in the package.
And it is generally difficult to pass by the sentence 3 = 2, be it chocolate, T-shirts, or cosmetics. These sales tricks work well. Stores also love the 5 = 3 promotion. Before the New Year, everyone buys children’s toys; in Daughters-Sons, you can often find such a tempting offer, which again leads to unnecessary spending.
Holders of discount cards or loyalty cards can receive messages on the phone, such as a closed sale only for regular customers. A person begins to feel significant, he is pleased with such attention, and he goes for purchases that were not included in his plans.
Another message option is to choose cosmetics for $ 50 and pay $ 40 using the “Sale50” promo code. It also works great, often a time limit of 1 or several days is added to it.