Each designer has his approach to work, but most of them adhere to such steps in the development of the company logo design:
- Brief filling, clarifying questions to the customer
- Analysis, research of the sphere, competitors
- Idea generation, sketching
- Rendering in AI
- Sending sources
Understand the purpose of a company logo design
A logo is not just a pretty form that companies use everywhere. The logo performs the function – represents the values of the business, attracts the desired audience, and competes for attention in a huge market.
It is important to understand the goals of the business to develop a design solution that will work, and ultimately lead the company to success.
Research and understanding of the company/brand
This is probably obvious, but you need to know what the company does and why it does it. Examine her story, the products or services that she provides, the problems than she solves.
Try to understand the values of the company. What message is she trying to convey to her target audience, what kind of sensations the brand should evoke in them when interacting.
Explore your target audience.
You need to know the TA to create a logo that will appeal to it.
Some companies can accurately describe their target audience, while small firms, as a rule, are not sure about this issue and simply call them “everyone”. In this situation, you can ask the client to describe the ideal buyer in their opinion.
You need to know the demographics of the audience: their age, gender, place of residence, income, lifestyle, behavior, etc. Try to understand their needs and problems that they experience when they buy products or seek services from the company for which you are designing.
Understand where and how the logo will be used
You can make several assumptions as to where the logo will be used: on the site, on social networks, on business cards and letterhead, on the store’s signboard, etc. However, sometimes non-standard technical requirements are possible, so this issue should be clarified with the client in advance.