The brand name is a key element of identification. This is what the consumer notices in the first place, and what influences the formation of brand attitude. A good name creates the desired mood. It should correspond to the marketing strategy of the company, sound good and look, be easy to pronounce, transliterate, remember, be individual and meaningful, in itself call the necessary associations, distinguish among competitors, provide legal protection.
How to increase traffic?
For sites where the offer is time-limited for one reason or another, the question always arises: how do you get and convert the number of visitors you need with minimal cost?
All kinds of advertising channels and all creative marketing become useful. But the more competitive the niche the site is trying to get users to be, the more expensive the prospect will be.
Use content SEO promotion
The SEO (Search Engine Optimization) channel remains one of the most underrated sites for such sites. The popular belief is that SEO is the links and texts that produce results only after six months. However, looking ahead, SEO is first and foremost about the quality of the site and the content on it. A website made for people will always bring greater results.
Determine organic site visibility
Each site has the brand, which takes a lot of effort and resources to make it recognizable and easy to remember. And the better the ad works, the more popular the searches for this brand become, the more frequency they get. And it’s important to make sure that people who search for searches with your brand end up on your site and not on any price aggregator or, worse, a competitor site.
To do this, you need to track the positions for the maximum number of branded requests on your site in organic delivery. And if most requests are below the TOP-3, then you lose a solid chunk of interested audiences that are more likely to convert than “cold” contextual advertising ice.
Conduct an SEO audit
To improve the position of your site in the organics according to your brand inquiries, you need to conduct an SEO audit. The more competitive niche a site wants to get into, the more links from other resources are required for the search engine to pay attention to the site being promoted. The only difference with regular SEO promotion is that you don’t have to try to overtake your competitors by the number and quality of your referral profile (because top competitors in “red” niches have incredibly high rates from links that have grown over the years), you need to achieve natural and gradual links which will make it clear to search engines that the site is “alive” and interested in them.
You can continue complaining about expensive cost-per-clicks or low conversions. And you can work a little bit on the content of your site, make sure that all brand inquiries are at the top, and start getting a lot more leads, the amount of which will depend on the quality of promotion of your brand and its popularity.