You have a young business. You have created your site, put it in complete order, and want to save on promotion. If you have the desire, creativity, and time, you can attract the first targeted traffic to your site for free.
In the article, Tudacor will tell you about the most effective ways of such promotion. They can be called free conditionally: after all, your or your employees’ time also costs money. But you don’t need to pay more.
Working with forums
Link building is one of the processes that make up the SEO promotion of an online store. This method consists of publishing links to the promoted resource on third-party sites with similar topics. These links make it clear to the search engine spiders that your website has value and is needed by users. Therefore, they raise it in the search results. One of the freeways to link building is to post links on forums. It is difficult and time-consuming since the opportunity to leave the link must be earned, and it is far from the fact that the link will be allowed to be left in the thread.
Groups and pages in social networks
Another workaround that allows you to increase targeted traffic to your site at no extra cost. To make your page or group popular, you will have to spend a lot of time and effort creating quality content, regularly posting, and interacting with other groups to increase your reach. Well, or you can hire a specialist for this, and then the method will no longer be free. The promotion of Instagram pages has been especially popular lately. Partly because at the moment this is the easiest social network to promote.
Working with blogs
Everything is very simple here – find blogs that are ready to post your material for free, and publish articles about your company in them. Pitfalls: there are very few such blogs, it is difficult to find a well-promoted blog ready to publish ads just like that, you have to create content yourself or pay a copywriter for it.
Working with Instagram
This social network is much more popular among marketers for a reason. Targeted advertising on Instagram is very effective when configured correctly. Of course, not all products can be successfully advertised on this social network. But, for example, for clothing stores, accessories, cosmetics, a variety of courses, and fashion books, advertising on Instagram is ideal.
Make sure your site is visitor-ready
This point isn’t really about driving traffic, but it’s also very important. Here you need to think about what a person will see when he already enters the site and what information will be more interesting to him.
Before you start attracting visitors, you need to make sure that the site is ready to receive traffic and that people will find the information they are interested in. This means that there should be:
- Internal links to your other posts to keep users on the site longer;
- Adding keywords to every post or article to increase your chances of getting higher rankings in the search engine;
- Make sure the site is user-friendly so people know where to go and where they are on your site.